There is an appreciable growth in sustainable fashion brands worldwide. However, it is not necessarily bringing better rewards to the artisans whose share in the increasing profits is negligible.
WoolSpell Fashion Show rooted in the philosophy of ‘Sarvodaya’ introduces luxury wool collection brought together by decentralised production in the villages of India and centralised design and distribution. Through design intervention, WoolSpell aims to inspire artisans for sustainable collection, making them visible on national and global map. It has all the producers in the value chain from farm to fashion as stakeholders.
The collection christened as ‘Ooni’ is inspired from the streets world over. Ooni represents world class aesthetics using wool and traditional skills. It brings to you warmth with a spiritual journey.
Each fibre raised by the pastoralists to the meditative handspinning and weaving to design and tailoring, reflects the dedication that goes into bringing an Ooni collection to you.